About Us | Modern Accountants, Digitally Powered
Meet Joan Adams - AOR Founder & Director
Why did I start in business?
Back in 2008, I was juggling a busy lifestyle, with 3 young children and returning to a challenging and rewarding career in industry post maternity leave. It was then that I considered how am I going to balance my family life alongside my job and career ambitions. So, I decided, the only way to achieve the best fit for me and my family was to build a business that worked for me.
What happened next?
The transition from being an accountant in a blue-chip company versus working in practice to support SME business was a huge one. I had to go back to basics and retrain in some areas that I hadn’t dealt with in a huge organisation, for example, payroll. It was through this process and working with my first few clients, that I quickly realised that SME business owners were not able to access the time, attention and support larger companies had access to. Very quickly, I realised the potential and how rewarding it would be to support these business owners. It’s for this reason I’m so passionate about supporting clients all year round, (not just at year end) and helping them to grow their businesses, partner them to achieve their career ambitions, so they too can reap the lifestyle rewards.
What are my bragging rights?
Chartered Management Accountant, XERO partner since 2011, XERO Sole Practitioner of the Year 2023 award winner, nominated for Rolls Royce PLC graduate of the year award, working in partnership with great clients through shared values.
What can you ask me about?
Saving tax, saving time and how to grow your business the right way to reap your lifestyle rewards